Arista Witty - Online CV

Hi. I am a

data-driven strategist

graduating with an International MBA in 2027.

01. Project Work

Web Development

Data & Reporting

In a first for my team at Microsoft, and in collaboration with stakeholders from around the world, I created dynamic PowerBI benchmarking reports for 3 websites using 2 user data sources. Depending on the type of story and its resulting amplification strategy, we were finally able to answer the ever-present question, “Is this good?”, improving the credibility and accuracy of metrics reporting across more than 10 departments.

Using Google and Adobe Analytics, Powerpoint, Microsoft Clarity and other reporting tools, weekly, monthly and quarterly website user analysis reports are created. Insights from the data, tailored to each client’s unique position in their industry, enables them to adjust their strategies for an ever-changing market.

AI

Used Microsoft Copilot to create an agent that would extract new user data from Google Analytics, then clean and transform it weekly. Next, the agent analyzed it for certain metric outliers or anomalies and then fed it into a PowerBI report. At the end of the process, it sent me an email with a summary.

02. About Me

Over the past two decades, I have played a pivotal role in driving high-energy digital transformation through my experiences as a change-driven client counselor.

My contributions include leading teams, developing web technology solutions, computer skills training, and leveraging data analysis to foster sustainable impact. I have collaborated with a diverse range of entities, including corporations, universities, small businesses, nonprofits, community colleges, artists, and entrepreneurs, with the aim of enhancing processes by utilizing current insights and addressing pain points to inform business strategies.

03. Background

My diverse expertise in business development, digital transformation, web development and data analysis equips me with a comprehensive skill set and an eagerness to learn and excel swiftly in any partnership.

Data Analyst

Skilled in transforming complex data into actionable insights using Excel, SQL, and BI tools. I uncover patterns, improve decision-making, and help organizations solve problems before they happen.

Client Counselor

Trusted advisor to clients across sectors. I identify needs, deliver tailored, precise solutions while communicating with clarity. Known for building relationships, managing expectations, and driving long-term success.

Digital Experience

Passionate about intuitive web design, I analyze user behavior to create seamless, engaging experiences that meet business goals while improving accessibility, navigation, SEO and performance.

Project Management

Experienced project manager with a proven ability to lead cross-functional teams, meet tight deadlines, and deliver high-impact outcomes. Known for clear communication, risk mitigation, and results-driven execution.

04. Who I've Worked With

Arista [...] is a pleasure to work with, she is always quick to get back to me on questions and has great ideas for improving the look and functionality of sites. Our old site was a mess and looked 'old-fashion,' our members used to be redirected to Constant Contact for event registration, donations, and membership but, now everything is done directly through our site. We love it and all the feedback we have received on the new site has been incredibly positive. I would definitely recommend working with Arista on any web project!

Alyssa Bish

Alaska World Affairs Council

Hi. I am a

01. Project Work

Web Development

Kettle Range Conservation Group

Data & Reporting

PowerBI

Reporting & Presentations

AI

Agent Creation

Continuing AI Education